In marketing, value migration is the shifting of value-creating forces. Value migrates from environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Value Migration: How to Think Several Moves Ahead of the Competition is a non- fiction book by American business consultant Adrian Slywotzky. The text was. Adrian J. Slywotzky. · Rating details · 95 ratings · 6 reviews. According to Slywotzky, “value migration” is the flow of economic and shareholder value away .
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Value Migration : Adrian J. Slywotzky :
Views Read Edit View history. According to Slywotzky, “value migration” is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that migratiom better equipped to create utility for customers and profit for the company.
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Back cover copy Value Migration identifies for the first time a dramatic shift in the business landscape: Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.
Lists with This Book. Critical in Slywotzky’s work is his research into the benefit of being a “first mover. Anish Chandy rated it really liked it Sep 01, Not with new products or innovative technology, but with superior business designs.
Rohan Advant rated it really liked it Sep 11, See 1 question about Value Migration…. John Poland rated it it was amazing Mar 10, Peter rated it it was amazing Mar 27, Dave Crowther rated it really liked it Mar 19, We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.
Anastasios Soursos rated it really liked it Aug 03, Value is perceived by customers and, as such, is subjective.
Value Migration: How to Think Several Moves Ahead of the Competition
Books by Adrian J. The Innovator’s Dilemma Clayton M. Refresh and try again.
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Akshay rated it really liked it May 09, Cfalco rated it it was amazing Dec 23, Relative market migratoon defined as capitalization divided by annual revenue is used as an indication of the firm’s success at creating value.
Value Migration: How to Think Several Moves Ahead of the Competition by Adrian J. Slywotzky
Please help improve this article by adding citations to reliable sources. He lives in Cambridge, Massachusetts. Mar 29, Lori Grant rated it it was amazing Shelves: Check out the top books of the year on our page Vakue Books of This page was last edited on 30 Januaryat This article needs additional citations for verification. AST rated it really liked it Dec 21, Just a moment while we sign you in to your Goodreads account. Trisha rated it liked it Jan 07, How have they done it?
In marketingvalue migration is the shifting of value-creating forces.
This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. Adrian Slywotzky described the concept of value migration in his book. Other books in this series.