ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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At what point does exposure not help with positive feeling?

Mere Exposure Effect

Journal of Personality and Social Psychologyzajojc 2, Pt. Putting on a conference? Want to Understand the Mind and Other People? A good financial asset has a high expected return and is considered low-risk, and vice versa. The subjects were then asked to rate how they felt about each character.

Mere Exposure Effect

This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

Although both course options are exposufe, you can choose from self-evaluated and instructor-evaluated options. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters.


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Knowing basic psychology can help you in all areas of your live, both personally and professionally. Contact him directly here. The mere exposure effect is an example of how irrational we can be.

Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it attitkdinal reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

Does it matter what exposuree intervals are of the exposure? Effectz conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

The experiment included two treatments that differ in regard to the timing factor. The mere exposure effect is well established at this point. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. One explanation for this bias is the affect heuristic.

Earn your certificate and save lives! Expoure is a full college-level course. Assessing Racial Preferences in Movies: Earn your certificates today! Modern EconomyVol. Journal of Personality and Social Psychology, 9, Have a podcast or know someone who does? When choosing a particular alternative from a number of financial assets, risk is an important feature.


Eleven out of twelve times, the character was liked better when it was in the high frequency category. The results show that in the teaching of Economics, there should explsure a balance between providing a coherent theoretical framework together with behavioral aspects. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others mdre asked after studying the CAPM material. Attitudinal effects of mere exposure. The study does, however, raise questions as to the limitations of exposure.