: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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Marketizing National Identities in the New Europe, ed.

Becoming Michelle Obama Inbunden. Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad.

Lucas, Martinus Nijhoff Publishers, Leiden This book analyzes when and how Poland implemented public diplomacy.

The New Public Diplomacy: Sincewhen Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Miekka sila i dyplomacja publiczna Polski Beata Ociepka.

The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization. Chanel Daniele Bott Inbunden.


The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The author suggests inclusion of the tools used for the analysis of political communication into the body of research pugliczna new public diplomacy.

Bibliografia Branding Post-Communist Nations. It integrated transmission and network models of communication. Beata Ociepka is a political scientist specializing in international relations and international communication.

Komunikowanie miedzynarodowe Beata Ociepka.

Poland’s public diplomacy has been strongly oriented on Europe and shaped by geopolitics. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. The New Public Diplomacy.

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E-mail do autora Logowanie jest wymagane. Taylor, Routledge, London Therefore, there is nothing more as an aggregate of paradigms and tools of two disciplines implemented at the moment. Melissen, Palgrave Macmillan, London Skickas inom vardagar.

Kaneva, Routledge, London The Polish case illustrates how ocieka mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools.

Main institutions of public diplomacy – Geopolitical context – Positioning the country in Europe – Public diplomacy as a communication model – Country branding – Messages and images – Public diplomacy as a Puubliczna cube – Domestic dimension – Politics on memory – Mediated public diplomacy – Development cooperation and promotion of democracy as public diplomacy.


Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Puboiczna, and properly placed them within historical and theoretical contexts.

Soft Power in International Relations, ed.

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Her recent research has been focused on public diplomacy and international broadcasting. The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. Abstrakt The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. Handbook of Public Diplomacy, eds. Melissen, Palgrave McMillan, London New public diplomacy should not be equalized with political propaganda.

At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating.