Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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This is a widespread, corporate vision that is usually used in front of other social institutions i. Establishing the relations between communication and the social interaction, and placing the social interaction in the universe of possibilities and previsions emsayo from the conditions that concern us as individuals and citizens and exist in the historical conditions of the social changes.

Piñuel Raigada, José Luis [WorldCat Identities]

On the other hand, the reality-effect refers to the reality of the mediated truth. As a result, the sources consider that the specialised press acquires a greater commitment than the mainstream media and the news agencies to publish the news related to their thematic specialisation.

In round two we confirmed this and reached the following conclusions regarding the selection of the news to be published by the media:. In the first round of responses, the experts showed that the commitment of the media with companies or institutions that are providers of information depends on their profile for the publication of their news and that the profile of the medium was decisive when establishing the interest for the sending of information.

Ensayo General Sobre la Comunicacion

The DelphiI technique was applied to 17 press managers from various social organisations large companies, governmental bodies, trade unions and other public and private institutions over three rounds of communication exchanges, via e-mail, about the relations between the organisations as a source of information, and the media as the disseminators of news.


Photo 1 1 Another: Table 3 illustrates only the most frequent elements of contrast, but not the shared components, of the two general types of discourse that are compared, considering the evaluativeempirical and normative content of the statements of the self-referential discourses about the media universe. This last fact suggests that the internal criticism maintained between media groups and professionals is no stranger to the competitive nature of the practices in this area of self-reference under study.

Reflections on Internet, business enasyo society. Thus, the topics that are the most discussed, that have the largest share of the audience, and that occupy more time and space in the media e.

Lang and Lang have summarised the principles of this conception in this way: Context and objectives of the research. Above all this are the virtues that make the communication actors reliable as professionals in their task of communicating the truth. Any communicative discourse e.

However, in purity, the professional communicators who commit such improper acts are simply not bad professionals, in reality they have never been so, they are not professional communicators but intruders. There ,a no doubt that xobre media have chosen a way of producing and disseminating knowledge that can only be explained from the adoption of the so-called virtue epistemology.

However, keeping the best relations with journalists only leads to achieving a greater presence in the media if certain commitments are respected and there a mutual understanding.

Ensayo General Sobre la Comunicacion pdf

Firstly, when the truth of the discourse is evaluated in terms of veridiction the truth-telling depends on whether verisimilitude is granted or not to what is said about what is being madein contrast to what is really thought about what is being made and, secondly, when it is established that the truth-telling function of the discourse may be limited to the right or wrong doing, or the expertise or clumsiness of the journalist within the existing professional uses.

External collaborator selected by the medium. The hypertrophy of the reference in the media groups. However, the advertising weight of the organization in the medium and the weight of the image or brand that the organization represents are priorities.


The daily presence of this discourse, due to its repetition, allows obtaining the stereotyped images that are less contingent of the media universe in their multiple references. Press releases mentioned by 8 of 17 experts as the most widely used method: Contemporary Debates in Epistemology.

However the Discourse about what is being done and the discourse about what is happening are characterised by their lack of regulation or, in any case, their reference to the proceeding exemplary performances.

Press Managers Producers Dealers Consumers.

This is an epistemic approach that is based on a multiple praxeological approach: To address this object of study we selected and registered in a database a sample of media discourses articles of any genre published in the press, which here is understood as a representative mass medium that during the biennium had as a reference a discourse related to the media activity their actors, audiences, events, opinions, reactions, etc.

The self-referential discourse becomes a meta-discourse when people predicate its underlying functions, circumstances, keys of meaning, social regulations or epistemic approaches. As figure 1 shows: In any of these conceptions we can identify the pragmatist approach of their regulatory statute, which gives preference to the norm or the deontological principles over the exemplary casuistry or the precedents of the professional memory as jurisprudence.

That is, this kind of jode take a road that starts in gneeral evasion of the rules that are too constrictive and universal for the professional practices of communication the practice of journalism as a liberal profession is a prime exampleand ends in the relativism of values and the particularism.

Secondly, the experts mentioned the affinity and familiarity existing between the source and the journalist.