The term Disneyfication (also Disneyisation) describes the transformation of a society to The term also appears in The Cultures of Cities (), by Sharon Zukin, and was popularized in The Disneyization of Society (), by Alan Bryman. I am grateful to: Blackwell Publishers for permission to use material from ‘The Disneyization of society’, The Sociological Review, 47 (1), , 25–47; SAGE. The Disneyization of Society [Alan Bryman] on *FREE* shipping on qualifying offers. Alan Bryman has expanded on his internationally well-known.

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The use of theming and sockety blends of forms of consumption helps to create extraordinariness where otherwise ordinariness reigns. There are many independent restaurants that are loosely themed on sports as well as the ethnic theming previously referred to. For example, one of the Ghermezian brothers who own and operate the company that was responsible for the design of West Edmonton Mall, one of the most noted sites of hybrid consumption, was apparently very influenced by the Disney theme parks.

In order to counter public unease about simply gawking at animals, many zoos have placed a greater emphasis than in the past on educating the visitor.

There is no entrance fee and visitors pay for each ride. The Diffusion of Hybrid Consumption In this section, sciety variety of ways and contexts in which hybrid consumption occurs nowadays will be outlined. Malls Malls are increasingly becoming themed in the sense either of having an overarching theme or of having themed areas within them.

The Disneyization of Society

However, the central point is that the parks exemplify and symbolize the four aspects of Disneyization. Thus, contemporary merchants and corporations have a rich repository of ideas to draw upon in veiling commerce in themes, as did Walt Disney when he began his plans for Disneyland.

Tour brochures … reproduce predictable stereotypical descriptions and images of pristine wilderness, fascinating Native culture and abundant wildlife, so that a trip to Alaska will be an unforgettable encounter with majestic scenery, gold rush history, indigenous people, and a once-in-a-lifetime opportunity to see whales, spawning salmon, bears and other animals.

He also noticed that many parents were like him in that they only frequented these parks to appease their children.

In the first six months of operation, the park had more than four million riders. Within a particular land, intrusions and distractions from the theme are minimised so that the visitor becomes immersed in its atmosphere. For writers like these, the process of Disneyfication is one of rendering the material being disneyizationn upon a fairy tale, a novel, a historical event into a standardized format that is almost instantly recognizable as being from the Disney stable.


Jamie Larsen rated it really liked it Mar 28, Nonetheless, the hotel-casinos in Las Vegas entail intricate theming in terms of the various narratives found in the hotels.

In addition to drawing attention to ways in which the Disney parks societu have been influential on a variety of social institutions and practices, I also argue that they exemplify certain developments that were in train before the first park opened Disneyland in Nicole rated it it was amazing May 27, Essentially, with themed restaurants, the theme and the sumptuousness of its implementation become the main ways in which competitors differentiate themselves and compete with each other.

It became a tourist and consumer enclave within the city.

An extension of societu strategy at Disney World is that Disney have turned it into a resort. Sue rated it liked it May 02, For example, does Hollywood as a theme fall into the arts or popular culture? It has become a tourist attraction in its own right by virtue of its audio-animatronic statues and the clever ceiling, which is a sky that changes from night to day and back again.

The theme of each land or region is expressed in architecture, decoration, ambience, clothing of cast members employeessound, and food and goods for sale. Most shopping malls do not have the extraordinary extent of combinations of ddisneyization consumption that are found in West Edmonton Mall and Mall of America, but they are able to follow some disneyizatio their leads.

Quoted in Gledhill Sales of goods and food contribute greatly to the profitability of parks. The third level of theming at the Disney theme parks is the Disney company itself.

However, theming presents several problems for service providers. In much the same way that in themed restaurants theming is often accompanied by simulation in order to project a sense of the theme — like the moving animals and tropical downpours in Rainforest Cafes — so too themed shopping is often complemented by simulation, especially in the more sumptuously themed establishments.

The large Las Vegas hotel-casinos are not only platforms for shopping and restaurant opportunities, they are also frequently venues for shows of various kinds and sporting events, thereby further extending the ways in which hotels are implicated in hybrid consumption.


Walz also discusses Disneyfication in the context of his examination of the work of a former Disney animator, Charlie Thorson who, inmoved from MGM to Warner Bros. This strategy has also been followed at Universal Resort Orlando, which not long ago was just Universal Studios Orlando. Just a moment while we sign you in to your Goodreads account. However, as a strategy, this is not always successful, as the company found when it was forced because of poor levels of patronage to close many of its outlets that were located in Wal-Mart stores.

Naomi rated it it was ok Jan 13, In his essay Simulationshe writes:. Increasingly, a visit to these new hybrid consumption contexts is presented to us as a way of taking in more than one consumption opportunity.

However, there is a further point that can be made that is very much in tune with the kinds of observations that were being made at the end of Chapter 2. The theming is not intensive and mainly revolves around simulated artefacts and images. The developers of Bluewater Mall in Kent, England, have promised regular concerts and performances as part of the range of leisure options available.

Between and considerable amounts of money were expended on New York restaurants so that they were renovated and transformed into exotic simulated locations. It is themed in terms of Dolly herself her own life as a poor Appalachian girl who made good societu, country and western music, and Appalachian culture.

The Disneyization of Society by Alan Bryman

Wolf mentions several complexes that combine a variety of consumption forms. In West Edmonton Mall, one encounters arcades modelled on the boulevards of Paris and on Bourbon Street in New Orleans along with the conventional juxtapositions associated with North American malls.

In fact, in his discussion of Disneyization in relation to the American criminal justice system, Disnyeization links the two so that they almost form a single dimension. For example, the marketing of East African safaris is permeated with a sense of being able to encounter nature in the raw. The tone of such accounts is almost relentlessly negative.

Findlay ; Nelson Examples of brand theming are: